Pencils & pens are still cool.
Graphic design isn't always best done on a computer. Sometimes it's nice to do things by hand. We screenprint our designs with old-fashioned wooden frames. An eccentric registration system gives each shirt slight, unique variation.

It's got to be organic.
We use pure organic cotton shirts, which as well as being good to the planet and the producers, are soft, strong and of course have no chemical residues. They are ethically manufactured in a 'sweat-free' environment. We use low impact dyes and permanent, water-based inks for printing.

We find those cheap neck labels scratchy too.
So we've sourced a label with smooth selvedges, woven on a needle-loom, like in the old days. We also print the size & laundering guide on the inside of most shirts for less irritation.

Cut & fit for men
Our two crewneck shirt styles, Zee and Box, both have a flattering, stylish cut. Zee is slimmer with a slightly longer body length. Box is cut wider, (to fit your pecs in?) and has a shorter length. Compare your own, favourite shirt with ours using the measurement guide.

Cut & fit for women
All but our chocolate-brown t-shirts are cut in our Skinny style. This gives a slim fit, with a longer waist, skinny sleeves and an open, flattering crewneck. Our chocolate Curve shirts are made in baby-rib for a bit of extra stretch in all the right places. They have a curvier cut which flatters the waist, and the crew neckline is slightly snugger. Compare your own, favourite shirt with ours using the measurement guide.

Kids tees
It's a good idea to let children wear organic too. Our popular graphic prints and unusual kid's shirt colours are a great way to encourage healthy clothes. More details >